Recreate the cinema movie experience right in your home with easy-to-use and affordable Memorex home theatre products. Memorex, a portfolio brand of Imation Corp. (NYSE: IMN), today introduced the powerful SimpleSurround HDMI DVD SoundBar with iPod® dock, the feature-packed MVBD-2520 Blu-ray Disc player, and high performance audio/video cables including High Definition Multimedia Interface (HDMI) cables. The latest in the Memorex line of home theatre components and accessories represent the perfect blend of quality and value, and offer consumers the exciting opportunity to experience high-definition (HD) movies in their homes without breaking the bank.

"Home theatre systems are natural focal points for family gatherings, but until recently, assembling a high-definition entertainment system has been prohibitively expensive," said Jessica Walton, Memorex global brand director, Imation Corp. "Memorex's latest line of audio and video electronics and cables represent a new paradigm shift in the affordability of home entertainment systems. With our products, assembling friends and family together to share and experience the magnificent, vivid images and rich surround sounds of cinematic movies in the home is finally within reach of the average consumer."

The following home theatre components and accessories will be on display at the Pepcom® Digital Experience event from 7 to 10 p.m. tonight at The Mirage.

Memorex SimpleSurround SoundBar with iPod Dock

You'll leave your friends and family speechless when they experience the dramatic and powerful sounds playing from your Memorex SimpleSurround HDMI DVD SoundBar, a beautifully-designed and sleek all-in-one solution for your home audio/video needs, complete with a slot-loading HDMI DVD player and iPod dock at an outstanding value of less than $200. The SimpleSurround SoundBar is powerful enough to deliver the immersive sounds of the movie theatre right into your living or home entertainment room, and is simple to install compared to surround sound systems comprised of several speaker units and subwoofers that often require professional installations.

Perfect for the living room or bedroom, the SimpleSurround Soundbar is compact and sleek, reducing the visual clutter of having multiple speakers and an iPod dock as part of your home theatre set-up. Featuring true versatility, this Memorex HDMI DVD Soundbar with iPod dock not only lets you charge your iPod and play music directly from your MP3 player, but also offers FM radio with station presets, DVD playback, and a USB/SD/MMC card slot, a perfect feature for memory keepers looking to share digital photos and home videos on television displays.

Housed in a sleek black, compact design, the 2.1 channel SoundBar incorporates innovative audio technology from SRS Labs that creates a drastically fuller and more natural sound experience than other 2.1 channel sound systems. Featured SRS Labs technology includes Dialog Clarity, which makes speech and center dialogue more clear and crisp during playback; TruBass which enhances bass performance using psychoacoustic techniques that selectively boost a series of low bass harmonics to restore the perception of low frequency tones; and TruSurround XT, a sophisticated algorithm that enables a surround sound multi-channel immersive audio experience over two channels.

The SimpleSurround Soundbar is "Made for iPod" certified and comes preloaded with five relaxing and soothing ambient sounds.

Technical features include 2.1 channel stereo sound with integrated amplifier and built-in SRS TruBass, Dialog Clarity, TruSurround XT technologies. Playable media includes DVD, DVD-R, DVD-R/RW, DV+R/RW, CD, CD-R/RW, SVCD/VCD, WMV and MP3. Connectivity includes HDMI output, component/S-video composite output, USB/SD/MMC Card slot, and auxiliary input to connect other digital audio devices. It also features bass and treble control, reverse polarity LCD display, and full function remote control.

The Memorex SoundBar is available in black and will be shipping to retailers starting in April for an SRP of $199.99.

Memorex MVBD-2520 Blu-ray Disc Player (Profile 2.0 /BD-Live)

Experience the richer colors and finer details of HD images, and enjoy the crisp, vibrant multi-channel audio content of the Blu-ray Disc format with this sleek, elegant Blu-ray player. In addition to Blu-ray Disc playback, the Memorex MVBD-2520 features advanced offerings like Profile 2.0 or BD-Live for internet access via an Ethernet port. This dramatically enhances a movie viewer's experience with downloadable extra features, online bonus content and the ability to download firmware updates. In addition, the Memorex MVBD 2520 has the capability to convert standard-definition material to high-definition quality at 480p, 720p, 1080i and 1080p display resolutions. The Memorex MVBD 2520 Blu-ray Disc player is packed with advanced features and functionality, yet is offered at less than $200, representing an outstanding value.

Technical features include video resolution of full HD 1080p and video frame rates of 24p and 60p. Audio playback features include Dolby Digital, Dolby TrueHD, Dolby Digital Plus, DTS, DTS-HD High Resolution Audio decoding and bit stream output, as well as Master Audio bit stream output. The player is compatible with a wide range of audio and video formats including Blu-ray Disc (AV format), DVD-Video, MPEG-2, MPEG-4 AVC (H.264), VC-1, VCD, SVCD, JPEG, BD-ROM,DVD-ROM, DVD-R/-RW, DVD+R/+RW, CD-ROM, and CD-R/-RW, as well as WMA and MP3 files. This player also supports SD Card and USB 2.0.

The Memorex MVBD-2520 Blu-ray Disc Player will be shipping to retailers starting in early summer 2009 for suggested retail price (SRP) of $199.99.